BaubleBar–Build a Set
Problem: "I'm having difficulty building my own bracelet stack, especially on mobile. I do not have a clear indication of what I'm shopping. "
Solution: Product information and steps are now displayed at the top of the page. Building guide sticks to the bottom of the screen, offering visibility to their selections and add to bag at all times. 40 days pre- and post-launch, clear improvements in the conversion of the individual builder pages were observed—In total, a 62.6% increase in Add-to-cart-to-Product page views.