Spotify Ad Studio

Spotify Ad Studio business caters to a large mix of different business verticals with a range of team sizes. I worked cross-functionally to define B2B strategies for product growth, improved activation, scaled up account systems and launched internationalization. Also initiated discussions in optimizing internal operations and business toolings.

  • DESIGN OBJECTIVES:
    - Rethink Ad Studio’s nagivational system
    - Create a flexible system for complex team structures working with fixed operations
    - Scale billing taskflows and reduce the need for workarounds
    - Cut internal operational costs

    DELIVERABLES:
    - Synthesized research shareout
    - Redesigned nav system
    - "Create ad account" flows
    - "Add additional team member" flows
    - Billing service blueprint map
    - Customer journey map
    - Billing center affinity map
    - Sign up optimizations